Info products are digital products that provide information. They are one of the most effective products to sell, whether you are creating them yourself or getting an affiliate commission from a product that someone else sells.
But why do info products work so well?
What makes them so popular?
There are a few reasons why you should be promoting info products, and we will cover them below.
Info Products Can Look Larger Than Life
You have probably seen info products that impress you with how comprehensive they are. You can create an info product with an eBook and a few other short reports and use your words and images to make it look absolutely stunning – a huge comprehensive product with 15 different items that looks as if it should cost hundreds of dollars.
Using words like “course” or “program” can make a digital information product look like a huge amount of information; even if it is simply an eBook. That’s tough to do with physical products.
Information Can Be Priceless
Another good reason to use information products is that information can be priceless. You can charge as much as you want if you have information that people really desire. For example, if you have the secret to getting rid of signs of aging – or can convince people that you do – then you could probably charge whatever you wanted and people would still pay it.
Of course, you should actually find products that work, and not try to scam people, but the point remains.
Info Products Take Time to Consume
Finally, info products take time to consume, so they are worth more.
If someone takes a month to read an eBook that gives them the information that they want, then it is going to be worth a lot more than a physical product that might do the same thing.