Each day thousands of people go on the internet in search of useful information or communication on social networks. This is ideally where your potential clients are. So, the next question would be, how do I get their attention and lead them to my product offerings?
Going for the “Don’t try to sell, but help” strategy may seem questionable, but in true essence this is how things work in online marketing. Your first step to communicating with a large number of potential clients is through online content. So, integrate some online communication with your target market.
1. Create Content That Generates Credibility
Don’t just limit yourself to writing descriptions of the products and services you provide. Create an online platform where you can give professional advice and share useful and informative information with people. Having a blog, Facebook page or Twitter account will do the trick.
To build long lasting and permanent relationships with customers you need to create an impression of a reliable and trustworthy company. Instead of forcing products down people’s throats, give them in-depth advice on how they can make the right decisions.
You shouldn’t be reluctant in providing useful information. Always keep in mind that if a visitor doesn’t find any useful information from you, they’ll move on and get it elsewhere. If you do however provide useful information and helpful tips, clients will instantly stop by your business page and you’ll gain their trust as a reputable professional.
2. Go Social
If you’re an online entrepreneur, then you’ve heard about social media marketing. This is a great tool because as a business you’re able to control your online presence through social networks. Millions of potential customers are waiting out there for you to act. But before you cast your rode, you need to lure the fish.
Promoting yourself online for business growth using social networks is once again all about generating visibility and credibility. You will need to create informative and captivating content that will be shared across the community. Avoid jamming up your Facebook page with commercials which certainly are not the best means to collect “likes.” In general, your posts on social networks should contain 80 percent useful information and other interesting facts, and about 20 percent promotion. Giving valuable, captivating and helpful content will catapult your recognition as an expert, increasing the prospect of getting repeat business.
It’s better to been seen once than heard a hundred times. This typically works best for online marketing. Rather than posting a 1000 word article simply share with your audience impressive images, an animated slideshow or short video. You can also embed some visual elements into your text like pictures, animation and charts. Research study has shown that a combination of text content and information visual cues dramatically improves information retention. Your content shouldn’t be interesting, but exceptional and outstanding.