January 20, 2021

Do you know marketing? Are you skilled in digital marketing or Beginner? If your answer is yes then you are not alone who are dummies. There are a lot of people who don’t know about digital marketing. In this article, I shall tell you about digital marketing for dummies.

It is a fact that most of the people don’t know about the basic tools and concepts of digital marketing. The old era of traditional advertising, big signboards on the side of roads and print ads is going to disappear. Now, this is the age of digital marketing and this has brought about a revolution in the concept of publicizing your products. Now we have a ranking factor, search engine optimization, organic and paid traffic. Now you can attract your customers globally with much lesser costs.

What is Digital Marketing?

Digital marketing means the tools and strategies you adopt to capture your customers’ attention online. Through it you facilitate the flow of traffic to your business, the people who are in your email list, you approach them and optimize your website rank higher in search results. It is all digital marketing. Digital marketing is generally defined as the use of some digital tools and tactics to have a connection with customers where they spend their most of the time. For this purpose, you apply different tools and strategies to get the attention of the persons who are on the internet. These tools include websites, digital advertising, email marketing and online brushers. A lot of other tools also fall under the definition of digital marketing. The things that make digital marketing unique phenomena is its measurability. You can have an insight into your visitors and leads. You know demographics, behavior, interests of your website visitors. In traditional marketing, you don’t know how many people made a purchase after seeing your billboard. You can know how many people came to your website through your Google or Facebook ad.

Benefits of digital marketing

Here I am telling some major advantages and plus points of digital marketing for dummies. As a beginner, you must know that digital marketing has a number of advantages and benefits that traditional marketing cannot offer you. You do not need to visit people at their shops and residences. Your main target is those people who are online you will engage them through different tools and strategies. In this way, you get lead generation for your business. Some benefits are as under;

  • You can have interacted with your audience and they can tell you what they need.
  • Global engagement
  • Analytics and feedback
  • Long lasting influence

Types of digital marketing

There are a lot of tools you can use for digital marketing. They include;

  • Organic tool; which include search engine optimization and social media optimization
  • Paid advertising include search engine marketing and PPC campaigns
  • Affiliate marketing such as Amazon affiliate marketing
  • Email marketing
  • Content marketing strategies
  • Social media posts and optimization tools


SEO processes in which you rank your website, blog or business in search engine search results. Every Marketer wants his webpage to be top in search results. In Singapore, the SEO technique is the same as global

Types of SEO

SEO has two major types; on page SEO and off page SEO. In on page SEO, you incorporate techniques your webpage to be crawled by search engines robots and in off page SEO, you incorporate techniques off the page, on other websites.

As I have told in on page SEO you use tools on your website to improve the users’ experience, your website is responsive and there are minimum broken links. You have great content

Off-page, SEO is about linking buildings, comments about your webpage on other websites or web pages. It plays an important role in ranking your page grow higher in ranking

Social Media Marketing

Have you ever considered that someone may be searching for your product or services on social media? Have you a Facebook page and Twitter followers? Do you want people may see you on Instagram? There may be someone on LinkedIn who may e in search of your services. Social media has become an important promotion and advertising tool. Your social media presence is important for your business and services. Every important company has a social media page. Now you can sell your goods on social media. You may promote your business on social media through a lot of tools. Social media posts, pages, e-commerce stores, newsletter and advertising.

Lead Generation

Generating interest in a product or service that you are offering is the single most important thing you’ll be doing in the business arena. Quality sales leads, efficiency, and cost, clients, satisfaction, and risk reduction, are important factors in outsource lead generation process. For lead generation, I recommend you start by building an email list. To build an email list you first need to build a squeeze page, and offer something of value in return, for example, a video or a ebook, and from there you can build a relationship and continue to recommend offers.

Pay per click

It is the marketing method in which, you pay for every click on your ad or website. Google offers Google adwords and Bing has what is called Microsoft Ads, in which the marketer pays for every click on his ad this engagement results in lead generation and sales. Facebook and Twitter also offer ad services for business enhancement.


I am sure after reading this article you have the basic idea of digital marketing and tools and strategies that are adopted for this purpose. You cannot deny the importance of digital marketing in this age of media tools. It will be beneficial for you to learn digital marketing.

Finally, you should keep in mind that a well-chosen product is the key to success in marketing.

If you are looking to take your online business to the next level, go here.

To YOUR Success!

Matthew Trujillo


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