If you are going to use email marketing as a strategy to promote products, then you are going to have to learn the art form of writing emails that both provide value to the reader and still have a strong call-to-action to get them to buy.
Of course, you should look at a series of emails as a long-term communication tool and not try to sell with every email. However, what you do have to do is provide value in each one, otherwise people aren’t going to be interested in what you have to say, whether you have a sales pitch included in there or not.
Let’s take a look at some of the best tips to provide value in each email that you send.
#1. Look at things from the perspective of the customer. If you were to receive the email that you are writing, would you find value in it? Would it make you want to continue subscribing? If not, then you probably want to change something.
#2. Target your emails to a specific segment of your list. Most people just send out their emails to their entire list, but if you segment your list, you will be able to target specific groups. This will not only allow providing better value in that email, but it will also increase your conversion rates.
#3. Show customer stories in your email. If you can demonstrate how other people are able to use the information that you are providing, then you will be giving email recipients more value.
#4. Provide pro tips that your reader won’t find anywhere else. If you can give the reader information that they know they can’t get online or anywhere else, they will pay attention to all of your emails in the future.